Wednesday 19 January 2011

Our Film Title

When we began discussing the title of our piece, we all came to the conclusion that the most effective titles were short and snappy, with a clear meaning behind them while not containing any ‘spoilers’ for the film goers. After many discussions, the group decided on ‘Motive’. We felt this title had a clear meaning and link with the villains story, while not being overly informative. This would intrigue audiences in the plot, and the film overall.
But was we begun drafting storyboards and preliminary filming, the plot element of ‘the list’ began to take a prominent role. Discussions then arose about changing the title to The List. We felt that this would provide a clearer link to the film itself, while also increasing the interest in such a vague title. Finally, we felt The List provided better branding for our film as a whole, as viral marketing campaigns could take advantage of the vague yet intriguing nature of the titular list. Our choice became final around the time we finished the rough cut of our opening.

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